Karolina Adamczak

Film, 00:03:39, 

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The work was created in direct reference to the online customer service training the artist received at her job. The film reenacts the instructions provided in the course, such as that employees must "greet the customer as if they’re walking onto the X-Factor stage." Other instructions demonstrated in the work include directions on the employee's body language, tone, mood, and responses.

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The idea for this work originated during an induction to the artists first retail job, where newly hired staff were shown a video that directed their gestures and mannerisms. The scene resembled hypnosis, with employees being instructed on how to behave in a robotic, automated manner.

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