Karolina Adamczak

Film, 00:02:25

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The film adopts the style of an advertisement, presenting the employee as a product for sale. It promotes a program that resembles an online game, where players design a character from scratch by selecting their appearance and personality. The fictional ad promises employers the power to shape workers to fit their needs, crafting the "perfect" employee from scratch. The film reflects real-world expectations placed on workers to conform to roles imposed by their employers, exposing  the dehumanisation of the worker as they are expected to abandon their persona and perform an automated version of themselves.